On Sundays I offer comments on some of the most interesting information technology stories that I have found on the web that week. Please feel free to join in the discussion or suggest other stories.
Today, is Super Bowl Sunday! It is also poised to be one of the most disruptive in advertising history if rumors come true. Many sources are reporting that Google will air its first every Super Bowl advertisement during the game. Why is this such a big deal? Take a read below:
eWeek – Google CEO Eric Schmidt Tweets Of Google Super Bowl Ad
“The search engine [Google] will apparently air an ad during the third quarter of today’s NFL Superbowl, which can cost $3 million for just 3 minutes of air time.”
If Google does run ads, one really has to come to grips with the reality that our economy has fundamentally changed. What do I mean? Well Google will be advertising something, Search Functions, that you cannot pay for. Let that sink in for a moment… Google will have made the economic decision that spending $3 Million for 30 seconds will have positive return on investment for a service that you cannot pay for! They have so fundamentally changed our information age economy that they can generate enough side revenue – from ads, banner ads, text ads, side features, etc. – that they expect to make more than their investment back! Wow! Google says often that they make more money, the longer people stay online, this advertisement would have to be testimony to the fact that this is true!
Rewrite the economics textbooks and get this word to kids in High School fast. They will soon be graduating into a world that is no longer dominated by supply and demand, rational behavior, or even lean industry practices… it is a world being powered by Google!
What do you think about this topic? Do you agree or disagree with me? Do you have a recommended news story for next week? Please share your ideas below.
That is my Information Technology Thought of the Day (ITTOD) for February 7, 2010 by Scott Coughlin.
Image Credit: chandrakantha.com
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News Commentary: Super Bowl Ads for Free Services?
On Sundays I offer comments on some of the most interesting information technology stories that I have found on the web that week. Please feel free to join in the discussion or suggest other stories.
Today, is Super Bowl Sunday! It is also poised to be one of the most disruptive in advertising history if rumors come true. Many sources are reporting that Google will air its first every Super Bowl advertisement during the game. Why is this such a big deal? Take a read below:
eWeek – Google CEO Eric Schmidt Tweets Of Google Super Bowl Ad
If Google does run ads, one really has to come to grips with the reality that our economy has fundamentally changed. What do I mean? Well Google will be advertising something, Search Functions, that you cannot pay for. Let that sink in for a moment… Google will have made the economic decision that spending $3 Million for 30 seconds will have positive return on investment for a service that you cannot pay for! They have so fundamentally changed our information age economy that they can generate enough side revenue – from ads, banner ads, text ads, side features, etc. – that they expect to make more than their investment back! Wow! Google says often that they make more money, the longer people stay online, this advertisement would have to be testimony to the fact that this is true!
Rewrite the economics textbooks and get this word to kids in High School fast. They will soon be graduating into a world that is no longer dominated by supply and demand, rational behavior, or even lean industry practices… it is a world being powered by Google!
What do you think about this topic? Do you agree or disagree with me? Do you have a recommended news story for next week? Please share your ideas below.
That is my Information Technology Thought of the Day (ITTOD) for February 7, 2010 by Scott Coughlin.
Image Credit: chandrakantha.com
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
This entry was posted by Scott Coughlin on February 7, 2010 at 10:51 am, and is filed under Business of IT, Human Resources, Information Age, IT Management Tools, News Commentary. Follow any responses to this post through RSS 2.0.You can leave a response or trackback from your own site.