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IT Quote of the Week: Douglas Engelbart
about 1 month ago - No comments
Douglas Engelbart invented the computer mouse and was an early pioneer of the Information Technology profession. As such he is an excellent pick to be our IT Thought of the Day Quote of the Week Series feature.
I like Information Age quotations. I find some of them very inspirational and like to carry a new More >
News Commentary: Three Cheers for the Cell Phone
about 1 month ago - No comments
CNN has a really nice piece commemorating the creator of the cell phone, Mr. Martin Cooper. This story is the IT Thought of the Day News Commentary of the Week.
On Mondays I offer comments on some of the most interesting information technology stories that I have found on the web that week. Please More >
IT Thought of the Week: Robert McNamara
about 1 month ago - No comments
Robert McNamara had some amazingly forward thinking ideas about computers and information technology. As such he gets a second chance to be our IT Thought of the Day Quote of the Week Series feature.
I like Information Age quotations. I find some of them very inspirational and like to carry a new one around about More >
News Commentary: Lions and Tigers and CyberWar – Oh My!
about 2 months ago - No comments
You know that a topic has become du jour when The Economist puts out multiple stories about it in rapid succession. I greatly respect this venerable news magazine and appreciate that it is one of the last fronts on the attack on quality journalism. That being said, they can never pass up the opportunity to More >
News Commentary: The Lunacy of Follower Counting
about 2 months ago - No comments
SPOILER ALERT! I am going to ruin the surprise! When it is all said and done, President Obama is going to have had a more substantial effect on our world than Lady Gaga. OK, now that being said, we can discuss our IT Thought of the Day News Commentary of the Week.
On Mondays More >
IT Quote of the Week: Robert McNamara
about 2 months ago - No comments
Robert McNamara was president of the World Bank, a US Secretary of Defense, father of the Planning, Programming, Budgeting, and Execution System, man who put seat belts in cars, and creator of policy analysis. As such, he is perfect to join our other worthy additions to our IT Thought of the Day Quote of the More >
More Carl Sagan Quotes
about 2 months ago - No comments
Let’s see what other gems Carl Sagan, has to offer us He is already this week’s IT Thought of the Day Quote of the Week Series author. Dr. Sagan was a noted proponent of the Search for Extra-Terrestrial Intelligence (SETI) project. He firmly believed that somewhere in our universe there was other life just waiting More >
IT Quote of the Week: Carl Sagan
about 2 months ago - No comments
Geeks everywhere grew up watching and listening to Carl Sagan. He was a noted astronomer, physicsist, television host, and author. As such, he becomes the first satirist to join our other worthy additions to our IT Thought of the Day Quote of the Week Series
I like Information Age quotations. I find some of them very More >
Book Recommendation – Cyber War: The Next Threat to National Security and What to Do about It by Richard A. Clarke
about 2 months ago - No comments
I have a book recommendation for all Information Professionals, military buffs, and historians. It is ‘Cyber War: The Next Threat to National Security and What to Do about It’ by Richard A Clarke and Robert K. Knake. The book is about exactly what the title says. It is written at exactly the right technical More >
IT Quote of the Week: Doug Larson
about 2 months ago - No comments
Nobody said that Information Technology can’t be both important and funny. Doug Larson, celebrated columnist for the Green Bay Press-Gazette gave us some very funny thoughts! As such, he becomes the first satirist to join our other worthy additions to our IT Thought of the Day Quote of the Week Series
I like Information Age quotations. More >

News Commentary: Super Bowl Ads for Free Services?
On Sundays I offer comments on some of the most interesting information technology stories that I have found on the web that week. Please feel free to join in the discussion or suggest other stories.
Today, is Super Bowl Sunday! It is also poised to be one of the most disruptive in advertising history if rumors come true. Many sources are reporting that Google will air its first every Super Bowl advertisement during the game. Why is this such a big deal? Take a read below:
eWeek – Google CEO Eric Schmidt Tweets Of Google Super Bowl Ad
If Google does run ads, one really has to come to grips with the reality that our economy has fundamentally changed. What do I mean? Well Google will be advertising something, Search Functions, that you cannot pay for. Let that sink in for a moment… Google will have made the economic decision that spending $3 Million for 30 seconds will have positive return on investment for a service that you cannot pay for! They have so fundamentally changed our information age economy that they can generate enough side revenue – from ads, banner ads, text ads, side features, etc. – that they expect to make more than their investment back! Wow! Google says often that they make more money, the longer people stay online, this advertisement would have to be testimony to the fact that this is true!
Rewrite the economics textbooks and get this word to kids in High School fast. They will soon be graduating into a world that is no longer dominated by supply and demand, rational behavior, or even lean industry practices… it is a world being powered by Google!
What do you think about this topic? Do you agree or disagree with me? Do you have a recommended news story for next week? Please share your ideas below.
That is my Information Technology Thought of the Day (ITTOD) for February 7, 2010 by Scott Coughlin.
Image Credit: chandrakantha.com
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