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News Commentary: Super Bowl Ads for Free Services?

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On Sundays I offer comments on some of the most interesting information technology stories that I have found on the web that week.  Please feel free to join in the discussion or suggest other stories.imageToday, is Super Bowl Sunday!  It is also poised to be one of the most disruptive in advertising history if rumors come true.  Many sources are reporting that Google will air its first every Super Bowl advertisement during the game.  Why is this such a big deal?  Take a read below:

eWeek – Google CEO Eric Schmidt Tweets Of Google Super Bowl Ad

“The search engine [Google] will apparently air an ad during the third quarter of today’s NFL Superbowl, which can cost $3 million for just 3 minutes of air time.”

If Google does run ads, one really has to come to grips with the reality that our economy has fundamentally changed.  What do I mean?  Well Google will be advertising something, Search Functions, that you cannot pay for.  Let that sink in for a moment… Google will have made the economic decision that spending $3 Million for 30 seconds will have positive return on investment for a service that you cannot pay for!  They have so fundamentally changed our information age economy that they can generate enough side revenue – from ads, banner ads, text ads, side features, etc. – that they expect to make more than their investment back!  Wow! Google says often that they make more money, the longer people stay online, this advertisement would have to be testimony to the fact that this is true!

Rewrite the economics textbooks and get this word to kids in High School fast. They will soon be graduating into a world that is no longer dominated by supply and demand, rational behavior, or even lean industry practices… it is a world being powered by Google!

What do you think about this topic?  Do you agree or disagree with me? Do you have a recommended news story for next week? Please share your ideas below.

That is my Information Technology Thought of the Day (ITTOD) for February 7, 2010  by Scott Coughlin.

Image Credit: chandrakantha.com

Information Technology Quote of the Day – Einstein on Insanity

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I find that there is nothing like a good, thought provoking quotation to get my creative gears grinding.  I find some of them very inspirational and like to carry a new one around about every week.  I thought that i could share mine with you from time to time.

einstein_tonguw

Here is my quote of the week:

“Insanity: doing the same thing over and over again and expecting different results.”

Albert Einstein

Do you like quotations? Do you collect them, too?  What did you think of when you read this one?  Do you agree or disagree with it?  Please comment below.

That is my Information Technology Thought of the Day (ITTOD) for January 25, 2010  by Scott Coughlin.

Image credit: The Quote Blog

Quote Source: brainyquote

Poll: Where Should You Spend Your Next Information Technology Dollar?

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Today, our Information Thought of the Day (ITTOD) is a poll subject.

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There is never enough money to do everything that we want to do.  Since information technology (IT) is often one of the last areas that resources get assigned, it makes the prioritization of those small resources even more important.  I would like you to share your thoughts on the question of where to spend the next $1 that you are allotted.

Where would you spend your next $1 added to your Information Technology (IT) Budget?

View Results

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I will be sure to share the results.

Do you like polls as a daily topic? Do you have a recommended one for another week? Please let me know.

That is my Information Technology Thought of the Day (ITTOD) for January 19,2010 ©Scott Coughlin .

Image Credit: Reemergent

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